AI Agents: The Most Widely Adopted Enterprise AI Solution of 2026
The shift is happening: AI agents are moving from "tools" to "coworkers." Companies are no longer asking what AI can do — they're asking what objectives agents can manage. SAP and NVIDIA have expanded their partnership to embed AI agents directly into ERP workflows. The message: by year-end, AI agents will be seen as digital team members with defined responsibilities, metrics, and human supervision.
Read on Robotics & Automation News →Wharton: AI Is Reshaping Enterprise Software Economics
Stefano Puntoni, Wharton marketing professor and co-director of the Human-AI Research Program, explains how AI is pressuring SaaS margins, lowering barriers to entry, and reshaping pricing models. This could be an inflection point for enterprise software — and for the people who build and market it. If AI commoditizes features, differentiation shifts to brand, trust, and positioning.
Listen on Knowledge at Wharton →64% of Consumers Now Use AI Tools for Purchase Research
Net Conversion's 2026 consumer survey shows AI adoption in the buying journey jumped from 45% to 64% year-over-year. Of those users, 57% say AI has increased the number of sources they consult — meaning AI is expanding, not narrowing, the consideration set. For marketers: your competitive positioning better hold up across LLMs, not just search results.
Read on MarTech Cube →Josh Bersin: Enterprise Learning Tech Is Going AI-Native
The corporate training market is transforming fast. Vendors like Sana, Docebo, and Cornerstone are shipping AI-native platforms with dynamic content generation, AI coaches, and skills assessments. Bersin's insight: the $4B invested in legacy LMS systems is under threat. The winners will offer AI "Supertutors" that know your role, level, and company — and can teach you in real-time.
Read on Josh Bersin →Brand Loyalty Stabilizing, But Creative Becomes the Tiebreaker
More from Net Conversion: while 84% of consumers have switched brands for value, loyalty defection is actually slowing (34% less loyal vs. 40% last year). The twist? With 60% of consumers spending more time researching, the window to influence is longer but more competitive. One in five say a compelling ad alone made them switch. Utility, relevance, and entertainment win.
Read on MarTech Cube →💡 My Take
Read this one: The Wharton podcast on AI reshaping enterprise software. If AI is lowering barriers to entry and commoditizing features, differentiation shifts to brand, trust, and positioning. The "AI wrapper" era is ending; the "AI-native positioning" era is beginning.