Adobe Rebrands Experience Cloud to "CX Enterprise" — Goes All-In on AI Agents
At Summit 2026, Adobe unveiled CX Enterprise — an AI-first platform that replaces Experience Cloud and merges creative + marketing under one agent-based architecture. The centerpiece: "Coworkers," persistent AI agents with enterprise memory that orchestrate workflows across teams. Over 10 purpose-built agents are now in production, with 1,770+ customers already onboard. Adobe's framing the shift as "goal-oriented, AI-first workflows" versus the old tool-centric model. The Salesforce Agentforce rivalry just got more interesting.
Read on MarTech →Stanford: Enterprise AI Adoption Now Outpaces the PC and the Internet
Stanford HAI's 2026 AI Index puts generative AI at 53% global population adoption in just three years — faster than both the PC and internet at the same stage. For enterprises, it's even steeper: 88% now use AI for at least one function, 70% have deployed GenAI (up from 33% in 2023). Global corporate AI investment hit $581.7B in 2025 — a 130% jump. The pilot window is closing. If you're at zero AI adoption, you're now behind the curve, not cautiously ahead of it.
Read on Asanify →New Research: Focus on MarTech Integration, Not New Tools
Digital.Marketing's new report is a reality check: most companies don't have a marketing problem — they have a systems problem. MarTech stack bloat is widespread, AI is being layered on fragmented data, and the result is amplified inefficiency. The shift: from "tool-first" to integration-first. As CMO Samuel Edwards puts it: "The companies that win are the ones that simplify their stack and make their data usable across the organization."
Read on Demand Gen Report →OpenAI Crosses $25B ARR, Eyes Late-2026 IPO
OpenAI hit $25B in annualized revenue at end of February — up from $21.4B at year-end 2025 and ~$6B at end-2024. The company's now in "informal talks" with Wall Street banks, targeting a Q4 2026 filing with potential $1T valuation. For enterprise buyers: an IPO filing means published margins, customer concentration data, and contract terms — benchmarks you can negotiate against. If your renewal is coming up, pushing it to Q1 2027 might give you leverage.
Read on Asanify →Anthropic Ships Claude Opus 4.7 with Cybersecurity Guardrails Built In
Anthropic released Opus 4.7 with automatic detection and blocking for automated vulnerability exploitation. The model ships with policy baked into the weights, not just the system prompt. For procurement teams, this changes the question: instead of just "SOC 2 Type II?", now ask every AI vendor for their written position on model-level safeguards and whether guardrails can be bypassed. Security posture is becoming as important as raw capability.
Read on Anthropic →💡 My Take
Read this one: The Adobe CX Enterprise announcement is the biggest story. Not because of the rebrand — but because Adobe's explicitly positioning "Coworkers" (persistent, self-learning agents) as the next tier above point-solution agents. The Salesforce Headless 360 vs. Adobe CX Enterprise rivalry is now the enterprise AI platform war to watch. Both are betting that agents need orchestration layers, not just task execution.