Adobe Replaces Experience Cloud with AI-First "CX Enterprise"
The biggest news from Adobe Summit 2026: Adobe is killing the Experience Cloud brand and replacing it with Adobe CX Enterprise — an AI-first platform organized around Brand Visibility, Customer Engagement, and Content Supply Chain. The centerpiece? "Coworkers" — persistent, self-learning AI agents with enterprise memory that can orchestrate multiple agents toward business goals. Unlike one-shot agents, Coworkers run continuously, learn from outcomes, and work across personas. This is Adobe going all-in on agentic AI.
Read on MarTech →Omnicom Expands Adobe Partnership for Industry-Specific AI Agents
Also announced at Adobe Summit: Omnicom is launching an "Enterprise Agentic Operating Model" powered by its Omni platform — targeting retail, financial services, pharmaceuticals, and automotive. This is the agency world's clearest bet yet that AI agents will be industry-specific, not one-size-fits-all. The partnership aims to embed agentic workflows into vertical marketing operations.
Read on Stock Titan →OpenAI Partners with Major Consulting Firms to Accelerate Enterprise Codex Adoption
OpenAI is expanding partnerships with global consulting giants to speed up enterprise adoption of its Codex AI tools. The move signals OpenAI's aggressive push into B2B as competition with Anthropic and Google intensifies. Consulting firms become the distribution channel for enterprise AI transformation.
Read on Reuters →Stagwell Appoints SVP Enterprise AI, Bets on Trade Desk's Koa AI
Stagwell appointed Michael Twedell as SVP of Enterprise AI Solutions to unify its AI portfolio and drive enterprise adoption. The company is partnering with The Trade Desk's Koa AI to scale real-time campaign optimization — betting that open-web advertising will gain ground as walled gardens lose their edge. Another signal that holding companies are reorganizing around AI capabilities.
Read on AI Invest →The 2026 Framework for AI-Powered B2B Buyer Intent
How do AI systems actually analyze buyer intent signals in 2026? Four techniques dominate: NLP on content consumption, supervised behavioral scoring trained on closed-won data, predictive stage models, and identity graph resolution. The catch: Comparison signals carry 5.7x more closed-won influence than Category signals — so a vendor's headline "intent" number can mean very different things. Essential reading for anyone building or buying intent data.
Read on FL0 →💡 My Take
Read this one: The Adobe CX Enterprise announcement is huge. "Experience Cloud" is dead; "Coworkers" are in. Adobe is betting that persistent, self-learning agents — not one-shot automations — are the future of enterprise marketing. If you're building in this space, start thinking about what "agent orchestration" means for your stack. The tool era is ending; the agent era is here.