Microsoft to Unveil Homegrown AI Models at Build — Including a GitHub Copilot Power-Up
Microsoft is set to announce a suite of new in-house AI models at next week's Build conference in San Francisco. The headline: a dedicated coding model designed to supercharge GitHub Copilot usage. This signals Microsoft is serious about owning the enterprise developer AI stack end-to-end, not just reselling OpenAI.
Read on Reuters →Google Expands "Preferred Sources" Into AI Overviews and AI Mode
Google is giving users more control over what appears in AI-generated search results. The "Preferred Sources" feature — previously just for Top Stories — now shapes AI Overviews and AI Mode answers. Users who favorite a domain see that content prioritized and badged. Google says favorited links get 2x the clicks. For enterprise marketers: audience loyalty is now a ranking factor.
Read on MarTech →SOCi Leads G2 Summer 2026 Reports for Enterprise AI Marketing and Agentic AI
SOCi earned top spots in G2's Summer 2026 Grid across five AI-focused categories — including AI Agents, Agentic AI, and AI Agents for Business Operations (top 1%, rank 20 of 1,300+). The company's "Genius Agents" architecture lets multi-location brands autonomously execute localized marketing across AI search, social, and reviews. Ford and Ace Hardware are already live.
Read on AI Journal →Attentive Unveils Agentic AI at Thread 2026
At its Thread 2026 customer event, Attentive launched new AI agent capabilities that review customer signals across channels, predict performance trends, and manage message creation autonomously. Also announced: Centric AI Studio for consumer product creation, and AdRoll's new MCP server connecting campaign data to ChatGPT and Claude.
Read on MarTech →Flock Associates: AI Orchestration Is the Real Enterprise Challenge
A roundtable of CMOs from pharma, travel, CPG, and finance revealed a universal truth: most companies are "playing" with AI, not scaling it. The gap between executive expectations ("AI is a magic button") and operational reality ("it takes years") is real. The emerging focus: orchestration — connecting AI agents, workflows, governance, and execution across the enterprise.
Read on Flock Associates →💡 My Take
Watch this one: Google's Preferred Sources expansion into AI Mode is quietly huge for enterprise content strategy. It means your content now has a "loyalty layer" — readers who favorite your domain will see you surface in AI answers. That's a competitive moat that compounds. Start asking your audience to add you as a preferred source, just like you'd ask for a newsletter subscription.