AI Search Expected to Hit 53% of Enterprise Traffic in 2026
New research from 300 enterprise marketing execs reveals a surprising finding: AI search isn't replacing traditional SEO—it's additive. AI search now accounts for 35% of website traffic, and executives predict traditional SEO will also grow to 53% share. The insight: consumers bounce ideas in chatbots, then run follow-up searches with more refined queries. Both channels are growing.
Read on Search Engine Journal →Enterprise Marketing 2026: What's Working vs. Wasting Budget
Essential field guide for enterprise tech marketers. The winners: buying-group ABM, proof-rich thought leadership, visibility in AI answers, customer evidence as media. The losers: spray-and-pray outbound, MQL worship, feature-first messaging, generic AI claims, and "the demo as the main event." The reality: two-thirds of the buying journey happens before sales ever joins the conversation.
Read on OnCall CMO →AI Agents Now Solving 20 Enterprise Problems—Here's the ROI Playbook
Deloitte says 80% of automation leaders are accelerating AI agent investments. The highest-ROI use cases: customer support automation, invoice processing, recruitment workflows, IT helpdesk, and contract review. Key stat: deployments with audit trails and human-in-the-loop controls reduce compliance incidents by 73%. Start with invoice processing or IT helpdesk—measurable ROI within 8-12 weeks.
Read on Codiant →B2B Sales Goes AI-First: 65% Now Data-Driven
New B2B trends report shows AI-powered sales agents are now recommending deal strategies and simulating buyer objections. 65% of B2B sales organizations have moved to data-driven strategies. The shift: from human intuition to AI-augmented intelligence across the entire sales cycle—from lead scoring to objection handling to close.
Read on Evolv BAM →Forbes 2026 AI 50: The Companies Actually Delivering
Forbes released its 2026 AI 50 list—the most promising AI businesses across enterprise, infrastructure, and applications. As the AI ecosystem gets more crowded, distinguishing real innovation from hype becomes critical. The list spotlights companies delivering measurable value, not just intelligent products.
View on Forbes →💡 My Take
Read this one: The OnCall CMO piece on what's working vs. wasting budget. The brutal truth about MQL worship, generic AI claims, and "the demo as the main event" is exactly what most enterprise marketing teams need to hear. Two-thirds of the buying journey happens before you even know there's a deal—that single stat should reorganize how you spend.