Cloudflare Makes AI Crawler Blocking the Default
Starting September 15, Cloudflare will automatically block AI training crawlers and agent bots from ad-supported pages for new customers — with existing free accounts getting the same treatment unless they opt out. The company is also targeting "mixed-use" crawlers that combine search indexing with AI data collection and building out a "Pay Per Use" model to compensate publishers when their content contributes to AI-generated answers. The infrastructure layer is now picking sides.
Read on MarTech →Klaviyo Launches Coordinated Marketing Agents
Klaviyo deployed automated marketing agents that work as a team — different AI profiles handle audience segmentation, campaign building, and flow optimization in coordination. This isn't a single chatbot doing multiple tasks; it's distinct specialized agents collaborating on marketing operations. The "multi-agent" pattern is moving from labs to production marketing platforms.
Read on MarTech →BCG: Only 8% of CMOs Running Multi-Agent Campaigns
Despite all the agentic AI announcements, BCG data shows only 8% of CMOs have campaigns running with multiple autonomous AI agents — and 42% are still using GenAI solely to assist humans with individual tasks. The gap between what vendors are shipping and what marketing organizations can actually absorb remains wide. CMOs chasing every new capability without resolving data foundations and governance frameworks will accumulate technical debt faster than ROI.
Read on Agile Brand Guide →AI Models Are Commoditizing — Infrastructure Is the New Moat
The Agile Brand Guide's analysis of this week's announcements crystallizes a structural shift: "The AI model itself is becoming a commodity, and the infrastructure, data, and decisioning layers beneath it are becoming the real competitive differentiators." For enterprise tech, this means positioning around data quality and workflow integration matters more than which model you're using.
Read on Agile Brand Guide →87% of Marketers Now Using GenAI in Recurring Workflows
New data shows 87% of marketers now use generative AI in at least one recurring workflow — up from 51% in early 2024. Meanwhile, the percentage avoiding AI entirely has collapsed to just 5%. The conversation has shifted from "should we use AI?" to "which workflows haven't we automated yet?"
Read on Opinly →💡 My Take
Read this one: The BCG data on CMO adoption. The 8%/42% split tells the real story — most marketing organizations are still in "AI-as-assistant" mode while vendors race ahead with multi-agent architectures. The companies who figure out data foundations and governance first will be the ones ready when multi-agent becomes table stakes. Don't chase the shiny; build the boring infrastructure.