IDC: Enterprise Software Grows 13%, But AI Impact Remains Uneven
New IDC research shows the global enterprise application market grew 13% by mid-2026 — but AI isn't lifting all boats equally. Workflow automation software (Atlassian +28%, ServiceNow +24%) is surging while customer service and HCM categories stall. Sprinklr grew just 6.8% last quarter. The insight: AI is being repriced, not replaced. Usage-based models are cannibalizing seat licenses faster than new AI revenue appears.
Read on Cyprus Mail →AWS Web Search Goes GA for Bedrock AgentCore
AWS pushed Web Search on Amazon Bedrock AgentCore to general availability — a managed server-side tool that lets agents fetch live, cited web knowledge without data leaving the customer's AWS account. Initially available in US East (N. Virginia). This is AWS making a play to be the secure default for enterprise agent deployments.
Read on AI Agent Store →GEO Agencies Ranked: First Page Sage Leads B2B Optimization
First Page Sage analyzed 54 agencies offering Generative Engine Optimization (GEO) services and ranked the top 8 for B2B. The practice of optimizing for AI-generated recommendations — appearing in ChatGPT, Claude, and Gemini responses — is becoming essential as B2B buyers increasingly vet vendors through AI chatbots. SAP client Omniscient Digital made the list.
Read on First Page Sage →Monetate Acquires Simon AI for Real-Time Personalization
Monetate acquired Simon AI to connect website personalization tools with unified customer data across digital channels. AI agents now analyze real-time inventory updates, weather data, and customer interaction histories to select product recommendations. The CDP-to-personalization pipeline just got shorter.
Read on MarTech →Aziro Launches Aziron: Enterprise Agent Execution Platform
New startup Aziro launched Aziron, an enterprise agent execution platform that brings agents, workflows, documents, models and enterprise tools together in a single governed environment. The pitch: move from AI-generated answers to completed, auditable work. Governance-first agent platforms are having a moment.
Read on AI Agent Store →💡 My Take
Read this one: The IDC piece on uneven AI impact. The story isn't "AI is transforming enterprise software" — it's "AI is transforming some categories while others scramble to reprice." Workflow automation is winning. Customer service and HCM are vulnerable. That divergence matters for anyone building or buying in either space.