Totaligent: "The Marketing Stack Is Dead. AI Wrote the Obituary."
Totaligent's new white paper declares 15 years of martech accumulation over. The data: 15,505 products in 2026, utilization stuck at ~49%, martech's share of marketing budgets at a multi-year low — even as paid media spend rose. The thesis isn't that companies lack traffic; it's that they lack memory. 97% of visitors leave, and brands pay to meet them again like strangers.
Read on GlobeNewswire →McKinsey: 32% of Orgs Skip Software Because They Can Build It
McKinsey's "State of AI in 2026" survey reveals a structural shift: nearly a third of organizations have skipped buying at least one software product or feature because they could build it internally with agentic coding tools. Meanwhile, large enterprises scaling agents in one or more functions rose significantly. The build-vs-buy calculus has fundamentally changed.
Read on AI Agent Store →JetStream Ships "Clearance" — Per-Action Authorization for Agents
JetStream debuted Clearance, a reasoning engine that evaluates and authorizes every agent action before it executes. Rather than logging dangerous sequences after the fact, Clearance blocks them mid-sequence — like stopping an exfiltration pattern (query → attachment → send) as it happens. For enterprises running agent fleets, this is a new category of control.
Read on AI Agent Store →Adobe Acquires Rilo for AI Workflow Orchestration
Adobe's acquisition of Rilo adds AI workflow orchestration to its growing effort to automate the work surrounding enterprise marketing — not just content creation, but the coordination of tasks, approvals, and handoffs that consume so much of a marketing team's time. This is Adobe betting that the real bottleneck isn't creative; it's operational.
Read on MarTech →Salesforce's Open Platform Strategy May Blunt AI Disruption
Cantor Fitzgerald analysts argue Salesforce has found an answer to the AI disruption threat: an open platform strategy that offers customers flexibility in choosing AI models. The bet is that letting customers bring their own models — rather than forcing them onto proprietary AI — keeps Salesforce cemented in the enterprise stack. Customers have less reason to switch or reassess.
Read on Insider Monkey →💡 My Take
Read this one: The Totaligent white paper headline is provocative, but the data is real. 15,500 products, half sitting unused, while budgets shift to paid media. The martech industry spent 15 years selling tools; now AI is exposing that the problem was never the tools — it was the inability to remember. The next wave of value isn't in the stack. It's in the unified memory layer underneath it.