AI MarTech Market to Nearly Triple to $74.3B by 2031
New market report shows AI MarTech growing from $28B in 2025 to $74.3B by 2031 at 17.66% CAGR. The drivers: agentic AI, platform consolidation, and privacy-first personalization. Enterprises are consolidating marketing tech across data, identity, content, orchestration, and analytics — creating demand for integrated AI platforms that connect campaign decisions with customer outcomes.
Read on GlobeNewswire →Birdeye Deploys 27 "AI Coworkers" Named Jay, Myna, and Robin
Customer experience platform Birdeye announced deployment of 27 autonomous AI coworkers — specialized personas designed to manage complex marketing and customer service workflows. The naming convention (bird-themed: Jay, Myna, Robin) signals a shift from "AI tools" to "AI teammates" with distinct personalities and roles. This is the agentic workforce becoming real.
Read on Archyde →Writer Survey: 79% Face AI Adoption Challenges Despite High Investment
Writer's 2026 enterprise AI adoption survey reveals a stark reality: 97% deployed AI agents, but only 29% see significant ROI. The kicker? 67% of executives believe they've already suffered a data breach from unapproved AI tools. And 75% admit their AI strategy is "more for show" than actual guidance. The gap between deployment and transformation is widening.
Read on Writer →Adobe: 68% of Marketers Are "Disconnected" From AI Strategy
Adobe's CX AI Maturity Index categorizes enterprise marketers by their ability to scale and control AI-powered experiences. The verdict: 68% are "Disconnected" — using AI in silos without repeatable systems or shared governance. Only 15% qualify as "Orchestrated" with connected, controlled, continuously optimized AI across channels. The path forward: clear ownership and systematic integration.
Read on Tech.co →Enterprise AI Market to Hit $206.6B by 2031
The broader enterprise AI market is projected to grow from $40.7B in 2025 to $206.6B by 2031 — a 31.7% CAGR driven by cloud infrastructure and agentic AI adoption. While marketing represents a slice of this, the infrastructure investments are creating the foundation for AI-native marketing stacks. The companies building data readiness now will capture this wave.
Read on GlobeNewswire →💡 My Take
The numbers don't lie: 97% have deployed AI agents, but only 29% see ROI. 68% are "disconnected" from their AI strategy. The market's racing toward $74B in AI MarTech, but most organizations are still figuring out how to make it work. The opportunity isn't in deploying more AI — it's in deploying it systematically. The leaders who bridge this gap will define the next era.