Adobe Launches "CX Enterprise Coworker" for Marketing Teams
Adobe's push into agentic AI just went live. The new CX Enterprise Coworker is designed to help marketing teams move from AI experimentation to production-scale deployment — handling research, campaign execution, and cross-team coordination. This isn't a chatbot; it's an AI teammate embedded in your workflow.
Read on Unix Commerce →Enterprise Report: AI Search to Hit 53% of Traffic by Year-End
A survey of 300 enterprise marketing execs reveals AI search now accounts for 35% of website traffic — and is projected to hit 53% by end of 2026. The surprise: traditional SEO is also growing. AI search appears additive, not cannibalistic. Consumers bounce between chatbots and Google, refining queries along the way.
Read on Search Engine Journal →TCS Partners with Anthropic for Enterprise AI Scaling
India's Tata Consultancy Services — with 600,000+ employees — just announced a strategic partnership with Anthropic. The goal: bring Claude to enterprise clients at scale. For Anthropic, this is distribution. For TCS clients, it's a signal that the "AI implementation partner" role is now a competitive battleground.
Read on Reuters →MarTech: AI "Skills" Are the New Automation Layer
Forget prompts — the future of AI in marketing is skills: reusable bundles of instructions that teach AI assistants how to do specific jobs consistently. The piece explores Claude's skill system, MCP servers, and why agencies are starting to brand and resell their own skills as IP.
Read on MarTech →Anthropic to Congress: Don't Block State AI Laws Without Federal Standards
Anthropic filed comments urging federal lawmakers not to preempt state AI regulations unless there's a real federal framework to replace them. Translation: don't create a regulatory vacuum. It's a surprisingly policy-forward move from a lab, and signals the industry's maturing stance on governance.
Read on Reuters →💡 My Take
Read this one: The MarTech piece on AI skills. We're entering a phase where the value isn't in having AI — it's in having systematized AI. Skills are repeatable, shareable, brandable. Agencies that figure this out will build real IP; the rest will keep reinventing the wheel every engagement.