After 35 daily editions and 180+ articles, a pattern is unmistakable: we're watching a phase transition happen in real-time.
This week, I wrote up everything I learned from a month of reading every AI + PMM story I could find. The short version: buyers are becoming agents, thought leadership is dead (replaced by receipts), and only 6% of marketers have fully implemented AI.
Plus: meet Evertune, our Vendor of the Week — helping brands stay visible when AI does the searching. And a shoutout to fellow SAP PMM Skyler Neal, whose newsletter is worth your attention.
—Chris
After 35 editions and 180 articles, the patterns are clear — and some of them aren't what you'd expect.
What if you had an analyst who never slept — monitoring competitor websites for positioning changes, pricing updates, and AI strategy shifts?
We built exactly that. The dashboard tracks Salesforce, Workday, Oracle, Adobe, Hightouch, Segment, Amperity, and RudderStack — updated weekly.
Access code: sappmm2026
GEO Platform for AI Search Visibility
What they do: Help brands understand and improve how they appear in AI-generated search results across ChatGPT, Claude, Gemini, Perplexity, and AI Overviews.
Why it matters: Gartner predicts 25% decline in traditional search by 2026. If you're not showing up when someone asks ChatGPT "what's the best solution for X," you're invisible in the fastest-growing discovery channel.
Founders: Brian Stempeck (ex-Trade Desk CSO), plus Adbrain co-founders — serious adtech pedigree.
OpenAI secured a DoD contract for classified networks just hours after Anthropic was designated a "supply chain risk to national security." The divergence: Anthropic refused to remove safety guardrails; OpenAI negotiated.
Jensen Huang declared it during earnings: agentic AI adoption has crossed from pilot to production. Fiscal 2026 revenue: $216 billion, up 65% YoY.
New Tropic data from $18B in software spend: AI-Native tools grew 94% while "Primarily SaaS" limped at 8%. Companies are betting on purpose-built AI.
Vendors are using AI to push renewal increases of 20-37% — far beyond typical 3-9% uplifts. Tactics include forced SKU migrations and credit-based pricing.
Reality check from Supermetrics: despite the hype, just 6% of marketers have fully implemented AI. 52% say external teams define their data strategy.
by Skyler Neal · SAP GTM Strategy & Execution
Fellow SAP PMM Skyler is documenting her own AI journey — exploring the intersection of Product Marketing and AI with practical builds and honest takes.
If you're a PMM trying to figure out how AI fits into your workflow, Skyler's building in public and sharing what works.
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