Weekly insights on AI, marketing technology, and the future of product marketing. How artificial intelligence is reshaping B2B go-to-market strategy.
By Chris O'Hara, VP Product Marketing at SAP
68% of consumers say AI-generated marketing feels less authentic. In an AI-saturated market, trust becomes the scarcest—and most valuable—asset.
Salesforce put a buying agent on WhatsApp. Google's monetizing AI Mode. The infrastructure for agent-mediated commerce is assembling faster than anyone expected.
AI is creating more content than ever. But the winners aren't the ones producing the most—they're the ones producing what actually matters. Why relevance beats volume.
The demo that won a $12M deal against Snowflake and Databricks—and what it teaches us about product storytelling. The Demo Maturity Model: from feature tours to co-created discovery.
PMM is forking into two distinct paths: AI System Architects and Human Premium Specialists. The middle ground is collapsing. Here's what that means for your career.
Using AI to build the tools we need. A queryable knowledge base, trend analysis from the digest archive, and practical AI workflows that actually work.
SAP acquires Reltio to make enterprise data "AI-ready." Why the golden record is the new competitive moat. Plus: a new assessment to benchmark your AI transformation.
Three platforms, same week, same move: inserting an AI layer between your product and your buyer. The full-stack connection from ERP to AI checkout.
What separates PMM teams using AI from teams transformed by it? Take the 10x PMM Scorecard. Plus: prompts as workflows and solo marketing operations.
42% of B2B buyers now start their research in AI search tools. Here's why you need to write for both humans AND the AI systems that increasingly mediate discovery.
How AI agents are reshaping competitive intelligence, plus a deep dive into automation tools that are changing how PMMs work.
A comprehensive guide to demo automation tools — from Demostack and Reprise to Supademo and Arcade. What to use, when, and why.
Everything we assumed about positioning and go-to-market is breaking. Here's what the agentic era actually changes.
Introducing the newsletter — why AI is transforming product marketing and what it means for your career.
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